Social Media

Thumbnail image for 2014 State of Digital Marketing Infographic

2014 State of Digital Marketing Infographic

27 December 2013

Well, it’s that time of year again…. when you get 2013 summaries and 2014 projections.  Here’s a good infographic from Webmarketing on what marketers said would be their top digital goals and challenges in the new year. You can also download the full report 2014 State of Digital Marketing – An infographic by the team [...]


October had a lot of changes in social media that you may want to know about

1 November 2013

Some changes were made on important social media platforms that will likely affect your brand. Users can now edit Facebook posts. Updates to Facebook Graph Search. Facebook allows you to target audience across platforms, and simplifies its ad-buying process. Twitter allows DM by any follower and suggests followers on mobile. Embedded tweets now included photos. [...]

Thumbnail image for Outreach & Marketing in a Digital Age [Presentation]

Outreach & Marketing in a Digital Age [Presentation]

28 October 2013

On Saturday, Kate presented on the topic of marketing and outreach in a digital age at the Syracuse Entrepreneurs Bootcamp.  Below is the presentation.  


Steve Nicholls on Social Media as a Crucial Component for Success

7 May 2013

This is a guest post by Steve Nicholls, author of the best-selling Social Media in Business Thinking of a business strategy without social media has become antiquated, unless you travel at least 20 years back in time. Today, a business is no longer sustainable without an effective social media agenda. Even giant organizations like Starbucks, Groupon, Reuters [...]

Thumbnail image for Tumblr CEO David Karp talks about innovation on the web [#IUNY13]

Tumblr CEO David Karp talks about innovation on the web [#IUNY13]

23 April 2013

Fast Company Editor Robert Safian sits down with Tumblr’s CEO, David Karp, for a wide-ranging exploration of what it means to innovate on the web and in the social sphere today. Part of Fast Company’s Innovation Uncensored 2013, 23-24 April in NYC. (Not word-for-word) Safian: The theme of today is lessons of the most innovative [...]


Social media means finding continual “Instant Marketing” opportunities

20 December 2012

Mike Shaver, Director of Engineering at Facebook, was recently interviewed by Robert Scoble about some of the things they’ve been working on over there. In one exchange: “We talk about relevance, but we also talk about impact. How can we make the next five seconds of looking at Facebook the most valuable? How do we [...]