Mashable had an article a few weeks ago, “HOW TO: Jump-Start Your Career By Becoming an Online Influencer” (16 February 2011). In it, they highlighted ways to actually become an influencer:
- You Must Create Content
- Go After a Niche
- Create a Regular Series
- Request to Interview Influencers
- Offer Yourself for an Interview
- Contribute (for free) to Well-trafficked Media Outlets
- Go After Your Industries “Whale” Publications
- Connect Your Story With a Current Trend
- Connect Your Brand with a Much Bigger Brand
- Engage With Your Audience
It’s worth the read.
