From the category archives:

Explanation

How Much do you have to use Facebook and Twitter to Really be Effective?

26 May 2010

Yesterday I found myself in a Twitter discussion with Ari Herzog (@ariherzog) that was getting confusing (due to 140-character soundbites…) and, on Ari’s good advice, needed further off-Twitter explanation.  So I thought I’d take the opportunity to expand on the discussion. To start you out, our back-and-forth is below (read from bottom to top, they’re [...]

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6 Analytics Stats that Tell You A Lot About Your Blog Content

30 April 2010

End of the month here, which means Google Analytics time.  While I’m at it, I thought I’d share with you a few (this is only a few!) of the stats that I find valuable in terms of telling me what content is working, and what’s not working. Average Time on Page: This might be one [...]

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Why I like a good content production strategy

8 February 2010

Can’t figure out where to start a “social media” marketing program?  Why don’t you start with a content strategy.  Frankly, I don’t think most social media programs should be done without a content production component, for a few reasons: It’s your starting point. It’s pretty hard to have a social media program without having content [...]

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Segmenting your "Social Media Marketing" for Success

28 October 2009

(Note, this piece assumes that an organization has created a strategic plan for using social media, rather than having someone in a cube in the back office posting to a blog once a week). I got into an interesting discussion in the comments section of a post about social media success over on B2B Voices [...]

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Your Customer are Talking to You. Are you Listening?

19 October 2009

This article was written for PINK Magazine, published today. How do you grow when consumers and clients are spending less?  Maintain or increase marketing your business spending to get ahead of competitors who don’t, adjust your product portfolio, support your distributors, adjust pricing – all risky and challenging when cash flow is down. Thanks to [...]

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If you were to put your blog audience in a presentation hall……

24 September 2009

I was explaining how to think about framing blog content as a thought leader to someone the other day and used the following analogy, which, at least in this particular case, proved effective. Think of being able to have two different speaking opportunities, each one with a different section of your core audience, and each [...]

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