29 July 2010
[This was originally posted on Today and Tomorrow, but I thought I'd repost it, as it's important to the Other Side Group and all of its colleagues in Boston.] On Monday, Henry McCance wrote about why he moved his firm from Boston to Silicon Valley, and why Boston isn’t a good place to start a [...]
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28 January 2010
This isn’t a rant about people who don’t develop a plan before jumping into social media marketing. This is a rant on people in the social media marketing field – myself included – who keep pressing the point about how important strategy is to a social marketing campaign. [For the record, I AM COMPLETELY GUILTY [...]
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