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3 things I learned about marketing in 2009

23 December 2009

Ahh, the yearly round-up. Something about the coming New Years bash makes everyone sit down and write up summaries of 2009 and predictions for 2010. Reflection is always a good thing to start with before launching into another year, so I sat down to think over a few things I learned about marketing and social [...]

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Publish or die – marketing style

21 December 2009

Academics hear it all the time, it’s a mantra of sorts. Publish or die. Publish research, books, articles, etc. in order to maintain your career and keep your job. As a tenured professor, you’re expected to be creating new content on a regular basis. While publish or die has been a long standing expectation in [...]

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Targeting audiences: A few thoughts to consider

24 November 2009

Every marketer struggles with this idea; if they don’t then they should. How do we know what our target audiences would respond to? What if we have multiple target audiences, how do we engage each without alienating the others? In what cases do we really need to step back and rethink the way we communicate [...]

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Managing Meeting Madness

11 November 2009

I’m going old school this week to rant about something I actually haven’t faced in awhile but that is beginning to crop up again and drives me nuts. Meetings. Meetings about meetings. Being in meetings and having someone suggest, maybe we should schedule a meeting to discuss this. Really? We’re already IN a meeting! We’ve [...]

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Pop!Tech post: Digital Mapping tools and the power of citizen journalism

26 February 2009

I wrote a guest post for Pop!Tech on how citizen journalism is being effected by new digital mapping tools.  You can find the full post here.

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Two Boston Area Events: TiE-Boston and Girls in Tech Boston

16 February 2009

I wanted to let everyone know of two events hosted by organizations that I’m involved in: *********************** What: Marketing in a Down Economy – How to get the most out of your marketing spend When: 19 February 2009, 6-9pm Where: Waltham Who: Put on by TiE.  Moderator: Doug Banks, Editor of Mass High Tech.  Panelists [...]

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